3 secrets behind podcasting

3 Secrets behind Podcasting

If you've ever wondered how podcasting can support your business or how getting your voice out into the world can drive results for your dreams? Press play.

Podcasting absolutely                          my business and catapulted my results. here are the 3 secrets no one is sharing about podcasting        

transformed

And I've created an easy to follow system to help you launch your show.

Podcast

BROUGHT TO YOU BY

Jenna Kutcher

THE 

LAB

Your 5-Step Process to Plan, Create, Launch, Promote, Scale, and Monetize Your Podcast in 30 Days

** Because in case no one told you today: your voice is amazing and it needs to be heard.

It's time to get your voice out into the world and I'll help ya!

Are you ready to create your own podcast? Host your own show? And share your voice, your knowledge, your witty candor, or your expertise with the world?

Yeah, podcasting absolutely changed my world and now I'm giving you all the tools so that you can start your own podcast and change yours, too!

ARE YOU READY?

Take It From Me...

I was in the shower with my iPhone balanced in a cup to try and amplify the sound. I was listening to a podcast -- yes, while taking a shower -- and I realized that I felt like I knew the host.

It hit me: podcasting gives you the ability to extend yourself in a way that isn't possible with just photos and captions and 15 second snippets into your life.

I dried off my arm, snagged my phone from the cup, and voice texted my assistant.

I said, "You're going to think I'm crazy, but... I think I'm going to start a podcast."


Now, here I am, a podcast pro, because turns out --- I LOVE podcasting. Who saw THAT coming?! 

Before you picture a recording studio or a production team, I feel like I have to tell you this: I still record my podcast in a closet -- and this isn't a fancy closet with soundproofing, it's a closet filled with boxes from our college days, puffy coats and keepsakes.

I host a top-rated podcast from my sweet little closet (that kinda needs some Marie Kondo love!)

Podcasting has changed my life, my business, my income, and my ability to impact the world... and there were a million reasons why I wasn't ready or why it wouldn't work! But it did.

And now I get to teach you the exact way I planned, started, recorded, launched, and grew my podcast in 30 days flat. 



And it's one  of my absolute *favorite* creative endeavors of my life.

Getting your hands on the exact tools to know how to create your own podcast? We're talking all the nitty gritty things that are holding you back.

Having step-by-step tutorials on all the scary tech so that you can can get your show online with more confidence and less confusion?

Seeing my exact guide to launching your show, the process I use to share my show on social, and how to get people hitting "play?"

Learning about how you can approach monetizing your podcast with a plan... I'll share what I would do differently if I were to start over today.

Can you imagine...

I've taken everything I've seen and learned from creating  a Forbes top-rated, iTunes chart-topping business podcast and turned it into a 5-Step Process to Plan, Create, Launch, Promote, Scale, and Monetize Your Podcast in 30 Days.

I’m handing over the step-by-step system I used to get there... to you.

what? Heck yes! 

The Podcast Lab

Introducing

What’s Inside the Lab

While everyone’s off hanging out on Instagram and facebook, you’ll be busy growing your business through Podcasting


Inside of module one, you will create and plan your podcast. Maybe you already have an idea brewing or maybe you have no clue where to even start but you dream of having your own show. Module one will take the guesswork out of planning your podcast.

Inside of this module I will walk you through:
- Picking a name, topic, category and description
- Creating your podcast assets like your photo and intro
- Equipment recommendations and what I use
- Episode planning, format, and how to prepare to record

Planning Your Podcast

Module One

Inside of module two, I'll walk you through how to actually record your podcast and the logistics of the different formats of podcasting! I'll share my exact process and explain the differences of solo shows and interviews, as well as sharing how we create our show notes and more.  

Inside of this module I will walk you through:
- Recording your podcast
- Tips for editing your podcast 
- Recording solo shows vs. interviews 
- Naming your episodes and how to use keywords
- Our guide to show notes 

Recording Your Podcast

MODULE two

Inside of module three, we'll share all of the tech tutorials -- you know, the things you'd spend hours scouring google for. I'll walk you through your podcast set-up step-by-step to get your show onto the platforms, to submit your show to iTunes, and some of the other tricky tech aspects that can be confusing.

Inside of this module I will walk you through:
- Overview of publishing platforms and your RSS Feed
- How to decide where you will create your RSS Feed
- Tutorials for the platform you have decided on 
- Get your RSS feed set up
- Adding your podcast player to your blog posts

Publishing Your Episode

MODULE three

Module four is all about launching your show. I'll walk you through my exact plan on how-to launch your show out into the world and include tips to gain early traction, how to get people to subscribe, and the ways you can leverage audiences among the platforms to get your first downloads. Oh, and if you've already launched a show, I'll show you how to use social media to grow it!

Inside of this module I will walk you through:
- How to make sure your podcast launch is successful 
- Ways to prepare, promote, and get people to take action 
- Tips for getting more people to subscribe to your show 
- How to leverage social media for launch and beyond

Launching Your Podcast

MODULE four

Money, money, money, monnnneeeyyy - yeah, I'm talking about it. I wanted to devote an entire module to what it looks like to monetize a podcast. I'll walk you through four different ways you can monetize, the methods I've tried, what I would do if I were to start all over again, and I share the behind-the-scenes secrets about sponsors and how they work.

Inside of this module I will walk you through: 
- How to monetize your show from the very beginning 
- Out-of-the-box ways to drive profits through podcasting 
- Exactly what I would do if I were to start today 
- What sponsorships really look like and how to know when you're ready

Monetizing Your Podcast

MODULE five

Knowledge alone is amazing, right? But what does it look like when you get the templates, checklists, and tools to help you to execute and put that knowledge into action? Magic, that's what it looks like.

Inside of the lab, you will also get these templates:
- The Podcast Lab course template to keep you on track 
- The exact episode template we use for solo shows and interviews
- Our guide to creating content once and repurposing for other platforms 
- Email templates to use from pitching to a guest to pitching yourself to other shows
- Email templates to help grow your show, equip your guests, and MORE

Templates + Checklists

oooh the templates

Tianna Tye
Tyepod

“ I joined the program after an unsuccessful podcast launch and now, podcasting has become more than a marketing strategy, it’s my favorite way to build connections with amazing business owners around the world. Jenna provides clear lessons with easy-to-follow directions which basically took away any excuses I had to not execute!”

"It took away any excuses I had to not execute..."

Ashlyn Carter
Copywriter

I love being online, but I love being OFFLINE more—Jenna strikes such a beautiful balance of showing up to serve, while knowing when to put her phone down. THAT is why I adore learning IG from her. I can't get my hands on this tool fast enough to help me keeping serving my people during these stressful times, while not letting social media rule my life.

The moment you join, you get instant access to the modules, plus all of the updates I throw in when the platform shifts gears on anything.

The Podcast Lab arms you with the no-fluff, 5-Step, to-the-point process so you can start and scale your Podcast in 30 days flat!

Sounds greaT!

Even better news? No matter which payment plan you pick, you'll get instant access to The Podcast Lab's foundational modules, guides, access to my team, a template collection, and tech tutorials. 

You can get started TODAY for:

The Podcast Lab is a step-by-step program to help you plan, record, upload, launch, share, and monetize your podcast. Think of it as the holy grail, the podcast roadmap, or the A-Z resource for all things podcast. I'll lead you through each step of our process and cover each piece of podcasting to help you get your show up and playing to the ears of listeners around the world. 

When you enroll TODAY, you’ll click open your membership link to start:

So how much does it cost?

“I never thought it was possible for me to create a podcast of my own, with my own message. I thought podcasting was for the already established businesses and influencers.”

- NATALEE JEAN -

Fit for Business

“I have gained confidence in running my own weekly podcast. I also appreciate how detailed Jenna gets so that you don't feel lost or confused. She breaks it all down easily… she is invested in my own wins.”

- Tiffany perkins -

The Digital Network Marketer

NEXT REVIEW

“Since joining, I have launched my podcast and have published 14 episodes thus far. It's given me the confidence to stop talking myself out of the things that excite me. This in and of itself has been so fulfilling and rewarding. ”

- heather cooper -

Table Time Podcast

NEXT REVIEW

“I trust Jenna with my money. She consistently over delivers! When I found out Jenna started a new course about podcasting, I had to jump at the opportunity. When I listen to her, it sounds like my friend next door who is doing the work with me versus an instructor who is talking at me.”

- MING SHELBY -

Courage Up with Ming Shelby

NEXT REVIEW

"I launched the dang thing! Through Jenna's tips and tricks I had a 100 downloads on my first episode… I landed a guest who was featured by Oprah this month. Proof that those email templates work, even if you're a small town Idaho girl inviting guests into your closet weekly.”

- Tara Bixby -

The courageously.u Podcast

Hi! I’m Jenna Kutcher.

The unlikely girl behind the 40 Million downloads

I’m an expert at online marketing., a nerd when it comes to the numbers, and my obsession is teaching others how to make a living doing what they love (without it taking over their life).

I’m a top-ranked business podcaster on iTunes and a girl who took a $300 Craigslist camera and turned it into a 7-figure empire. My happiest days are spent behind my computer screen sharing my secrets with the world.

I’ll never forget the day...

My eyes were opened to how Podcasting can grow my business — and change my life.

What we did for MY brand transformed into The Podcast Lab after we saw what kind of results we were getting. 

And now? I'm giving you all the tools so that you can start your own podcast and change yours, too!

Loyal, happy, obsessed followers turned clients, who happily invest in your business?

An audience that is anxiously awaiting every post, every announcement, and every offering?

Sales driven through authentic, intentional posts that take the scammy salesman pitch and turn it on its head.

Creating a voice so recognizable, people will be able to spot your words and work from a mile away.

Can you imagine...

...THEN KEEP READING

Are you ready?

Ming Shelby
Courage up with ming shelby

“I trust Jenna with my money. She consistently over delivers! When I found out Jenna started a new course about podcasting, I had to jump at the opportunity. When I listen to her, it sounds like my friend next door who is doing the work with me versus an instructor who is talking at me.”

I trust jenna with my money! She over-delivers! 

Ashlyn Carter
Copywriter

I love being online, but I love being OFFLINE more—Jenna strikes such a beautiful balance of showing up to serve, while knowing when to put her phone down. THAT is why I adore learning IG from her. I can't get my hands on this tool fast enough to help me keeping serving my people during these stressful times, while not letting social media rule my life.

I Got You

Worry not, my friend 

What equipment do I need to sound legit? 

What software should I use to record?

How should I prepare for launching my show? 

How do I get good guests to agree to come on? 

Where should I promote my podcast? 

How can I ensure my podcast drives results for me?

How do I get a podcast sponsor and make $$? 

What's the secret to long-term podcasting success?

And as you crank through these trainings, put 'em into play, and get your podcast ready to launch, you're gonna have some questions. I want to make sure you understand how to apply this training to your own podcasting journey.

You'll find answers to questions like:

A: Fear not! This whole course is entirely go-at-your-own-pace! Why? Because I want you to take your time, to implement as you learn, and to listen and re-listen as many times as you need! You can take five days or five months! Everyone’s journey through The Podcast Lab will look a little different and that’s the beauty of it.

Q: Right now is a busy time for me, I’m worried I won’t have time! Do I need to follow week by week or can I go at my own pace? 

01

A: This course is a lifetime course! So what does that mean for you? Well, it means you’re in luck! I want you to always have this content, so if you join now, it’s yours forever. I am constantly tweaking, adding to it, and recording new content so once you’re in, you’re in for everything that’s waiting for you now (and anything that’s coming soon!)

Q: How long will I have access to the content? Will the course expire? 

02

A: Here’s the good news, this course is for anyone who wants to create, launch or scale a podcast -- regardless of the topic or subject matter. If you're needing a step-by-step walk through of the entire process from planning all the way to promoting, even monetizing, The Podcast Lab will cover it all for you so that all you have to do is sit in front of the mic and hit "record." 

Q: I’m a ____fill in the blank____ , will this work for me? 

03

A: Oh, let me tell ya: I'm not tech-savvy either! That's why I have my tech-guru helping me lead you through all of the parts of podcasting that threaten to trip you up like getting your feed onto iTunes, how to submit your show -- all of that stuff is covered by the best of the best and whichever platform you choose, we'll make sure that your questions are answered.

Q: I'm not tech-savvy, will this course help me with the technical aspects that scare me?

04

A: Since this is a go-at-your-own-pace course, it will differ for everyone. The recommended amount of time to spend on the course per week is about two hours if you want to finish it in four weeks! I recommend you listen to the module once or twice, spend time completing the workbook, and then implement. I love that you can pause during your busy weeks, take the modules on the go, and revisit a lesson when you’re feeling stuck.

Q: My time is limited, how much time will I need to set aside each week for the content? 

05

A: Absolutely not! There is a reason why I chose to do a lifetime, go-at-your-own-pace course, why? Because life is busy, chasing dreams is busy, and running a business is busy! I want you to jump into the content when your life allows and when you’re really invested in the process and ready to rock! This course isn’t for people who just want a secret recipe or a one-stop shop, it’s for people who are ready to do the work. Only you can determine when the time is right to make big things happen!

Q: Will I miss out on anything if I buy now and have to start the course later? The timing just isn’t right for me right now. 

06

A: This is a valid question but I want to ask you this: will you do it? How much time will you waste watching ad-laden tutorials or consuming content that glazes over the (important) details. Not only will The Podcast Lab save you time spent googling to find your answers but it will be like I'm virtually walking you through each piece of the process so that you know exactly what to do to get your show out into the ears of your listeners.

Q: Why do I need a podcasting course if I could just google all the steps and figure it out? 

07

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